🎄 Why Christmas Is THE Season for Board Game Lovers (And Why This Year Is Different)
I still remember my first real gamer Christmas — the kind where I opened not one, not two, but four brand-new board games under the tree. They weren’t just presents. They were invitations: to play, to laugh, to challenge, to connect. Ever since that year, Christmas hasn’t just been a holiday for me. It’s become the most magical season for tabletop gaming.
And that magic? It’s not just a feeling. It’s backed by hard data.
📈 The Holiday Rush: Why Q4 Means Game Time
If you’ve ever worked in the board game industry — or even just browsed a crowded FLGS (Friendly Local Game Store) in December — you know: the end of the year is when it all happens.
Statistically speaking:
Up to 70% of annual toy and game revenue happens in Q4 alone
In France, over 61 million games and toys are sold during the holiday period — every year
Nearly 45% of all board game sales happen in the lead-up to Christmas
And in 2024, North America alone generated $11.8 billion USD in board game sales
It’s not just a trend. It’s a tidal wave.
This is the season when people don’t just buy games. They reorganize their shelves, book extra game nights, and evangelize the hobby to others. It’s a season of gift-giving, yes — but also a season of community-building.
🎁 Why Board Games Make Brilliant Gifts
Games are unique as presents because they’re more than things — they’re experiences.
When you give a game, you’re not just offering a wrapped box. You’re offering:
A chance to unplug from screens
Laughter around a table
A story to tell, together
Whether it’s a cooperative game that brings the whole family on an adventure, a deep strategy game for that one friend who lives for crunchy decisions, or a silly party game that ends in tears of laughter — there is truly a game for everyone.
But here’s the challenge we’ve all faced:
“What if they already have it?”
“What if it’s not their style?”
“What if it just… sits on a shelf?”
That’s why sometimes, the best gift for a board gamer isn’t a game at all.
🎒 The Most Overlooked (And Most Appreciated) Gift for Gamers
Every December, we see it happen.
A gamer receives four, five, sometimes ten new games. And the very next question is:
“How the heck am I going to carry all of this to game night?”
That’s where game accessories come into play. And not just sleeves or organizers — we’re talking about one of the most practical, universally useful, and risk-free gifts you can give a board gamer:
A premium game backpack.
Here’s why it works so well:
✅ It fits with any collection
✅ It gets used all the time — game nights, cons, holidays
✅ It’s thoughtful, stylish, and totally unique in a sea of gift cards and last-minute buys
Let’s be honest — most of us gamers already have a growing pile of boxes waiting to be played. What we need is a better way to take them with us.
A great backpack doesn’t just solve that problem. It becomes part of the ritual. The “pack the bag before game night” moment. The “I’ve got this” feeling.
And we wanted to make the best one possible.
🎉 Our Biggest Christmas Ever (And Yours Too)
At May The Game, we’re not just bag makers. We’re board gamers first.
We created our backpacks because we were tired of the awkward carrying solutions, the mismatched sizes, the jumbled mess of boxes in tote bags and rolling carts. We wanted something beautiful, durable, and made specifically for board games.
This Christmas, we’re offering:
👉 Almost 20% off our best-selling premium game backpack
📅 All December long
🌎 Available exclusively on Amazon (U.S. only)
So whether you’re buying for a game night regular, a rising enthusiast, or just… yourself (we get it, we do it too) — now is the perfect time to gear up.
The games under the tree will bring joy. But how you carry them into the world? That’s the kind of gift that lasts long after the decorations come down.
